The programme context
Building Resilience for Adaptation to Climate Change and Climate Variability in Agriculture in Saint Lucia is an Adaptation Fund-supported programme, with the Caribbean Development Bank as implementing entity and the agriculture ministry as executing entity. Its agricultural and resilience objectives provide the context for this case; they are not outcomes of GENRO’s identity work.
The communication problem
The identity needed to work for farmers, agro-processors, young people in agriculture, local farming communities and institutional stakeholders. It also had to function within Government, Caribbean Development Bank and Adaptation Fund branding requirements. Recognition by local audiences and consistency within a formal development environment both mattered.
From procurement requirement to usable system
The Ministry’s quotation request specified three logo options with interpretive descriptions, plus clear-space, colour, typography, size and production considerations. GENRO’s proposal responded to that scope. The signed procurement contract confirms the Ministry’s engagement of GENRO Media for design and production. The supplied identity package extends the evidence beyond the contract to the assets and application guidance produced.
GENRO’s intervention
The identity guide organises the mark into primary and secondary versions, an icon and a logotype. It sets out clear space, colour usage, typography and application guidance. The supplied package also contains vector files, digital and print image formats, a letterhead and a business-card design proposal. Those distinctions matter: an application shown in a design package is evidence of design work, not proof that the client printed or deployed it.
What the work enabled
The project received identity assets and guidance for consistent application. This is a deliverable-level result: a communication resource for the programme, rather than evidence that a logo produced agricultural adaptation or improved livelihoods.
What this demonstrates
For government and development-project buyers, the case demonstrates the ability to translate a technical brief into an applicable identity while working within procurement, stakeholder and co-branding requirements. The quality of the intervention depends on usability and correct attribution, as well as the design itself.
Key outputs
- Project identity and logo variations
- 27-page brand identity guidelines
- Vector, PDF, JPEG and PNG logo assets
- Letterhead and business-card design proposal
Evidence and scope
GENRO’s role was identity and strategic communication. No agricultural, climate-adaptation or development outcome is claimed. The funding and implementation bodies are programme context, not GENRO clients or endorsers.
The case is supported by the Ministry’s quotation request, GENRO’s proposal, the signed procurement contract and the supplied identity files, including a 27-page brand guide. These records establish the contracted design scope and the identity materials produced. They do not establish measured awareness, adoption or agricultural outcomes.
The public sources below establish the wider programme context; they do not independently verify GENRO’s contract or contribution.